Seeking VO artist for women’s empowerment

We are currently making an introductory animated video for an exciting new online platform that aims to help women enter the workforce all over the world. I can’t get too much more specific due to confidentiality but we are currently casting for a welcoming and tranquil female voice to record the copy. 

If that sounds like you, please send your reel over to us ASAP. We are all very proud to be the creative team on this project and I’m sure you will be too.  



Production Company SEO

I've been spending a lot of time in the past few weeks trying to work on the SEO for the Rucksack website.  In the past I have scoffed at this as a waste of time.  My feeling then was that no one was going to accidentally stumble upon our site and magically want to do business with us.  Even if we are on page one of the "production company" google search, how many people are really searching google for a video production company? 

Today I feel different about it all.  Marketing and visibility are more important than ever because the industry is more crowded than ever. In the past, it felt like enough to differentiate ourselves with personality and creative flair.  Now it's not enough.  It's not enough to be experts in our field of video and story.  We must also be experts in sales, marketing, finance, business operations and certainly SEO.  

Today we are at the top of page 8 for the keyword search "rucksack".  I don't dare try to find what page we're on for any variation of "production company".  Hopefully I can sustain my interest and discipline in this task.  Let's see where we are at in November. Is it possible to compete with the backpack industry and get to page 1?  Is there any chance someone will be searching for a backpack and become interested in visiting the Rucksack site?  

A wrap on "ALEPPO"

This past week, Rucksack provided a little bit of production service to a short film called Aleppo, directed by Anthony Grippa.  Even though there is never enough time to dedicate to our own slate, we are always trying to help out on good projects in any way we can and I'm really proud to have been a part of this one.  Short films, like short stories, are often harder to write than features and this script really jumped out at me as something exceptional.  The crisis in Syria is devastating beyond comprehension, and that's often where poetic moving images can step in to succeed where words fail.  I'm sure the film will turn out to be something special and much talked about in the festival circuit next year.